How to use the OTT streaming analytics dashboard

This feature requires an Enterprise plan on ZenVideo OTT.

The OTT Streaming Analytics dashboard offers powerful tools to analyze video performance, audience behavior, and business metrics. This guide will walk you through using the dashboard and filters, comparing timeframes, and interacting with widgets across the platform.

Read in detail about getting started with widgets and how to use widgets.

In this article

• How to navigate between analytics dashboards
• How to filter the dashboard by date
• How to compare two time frames
• How to add a filter
• How to apply audience segments
• How to interact with widgets and charts
• How to use the three-dot menu on any metric
• Tips for troubleshooting dashboard results

How to navigate between analytics dashboards

1. Hover your cursor over the left sidebar.
2. Select the analytics hub (Engagement, Business, Audience) and the dashboard of your choice.

How to filter the dashboard by date

1. Navigate to the top of the dashboard and type in the search panel for your desired metrics. 

2. Click the date selector dropdown.  

3. Choose a preset option (e.g., Last 7 Days, Last 30 Days) or select Custom Range to set a specific start and end date.  

4. Click Apply to refresh the dashboard based on your selection.

Read in detail about dashboard filtering.

How to compare two time frames

1. At the top of the dashboard, open the date selector.
2. Click on Compare dates.
3. Select your preferred comparison range (previous day, week, month, or a custom range).
4. Click Apply to view side-by-side data comparisons across all widgets and charts

 Read in detail about comparing dates.

How to add a filter

1. Open the Filters panel.
2. Click Add Filter.
3. Select a data point to filter by (e.g., Country, Playback Device, App, Browser, Stream Type, or Video Title).
4. Choose one or more filter values.
5. Click Apply to, and the dashboard will update to filter all widgets on the current dashboard by the selected metric. 

Read in detail about applying filters and base and advanced dashboard filtering.

How to apply audience segments

1. Within the Audience hub, open the Segment dropdown. 
   
2. Create a custom segment based on content interactions, viewer behavior, or purchase history. 
3. Once applied, the dashboard auto-refreshes with segment-specific insights.

How to interact with widgets and charts

1. To update the displayed data, click into any chart or widget (e.g., Top 5 Videos, Views vs Watch Time, Longest Average Watch Time).
2. Hover over graph points for additional insights.
3. Use the timeline scrubber below time-based charts to zoom into a specific time window.
4. Click on a row to drill into viewer-level or platform-level data for ranked lists (like Top Viewers or Top Platforms).

Read in detail about widgets and how to use widgets.

How to use the three-dot menu on any metric

1. Hover over the desired chart or widget.
2. Click the Options menu (three dots) in the upper-right corner. 
   
3. Available options include:
   • Edit
   • Expand
   • Clone
   • Export
   • Refresh
   • Report
   • Delete

4. These options are consistent across all metrics in the dashboard.

Tips for troubleshooting dashboard results

• Ensure you’ve applied the correct date range.
• Check your active filters or segments, as these impact all visuals.
• Use the Reset Filters option if your view becomes too narrow or skewed.
• If a widget seems empty, hover over it or check your filter criteria—it may be limiting your data.

Next Steps

Find details on the newly launched streaming analytics dashboard, including an overview, a comparison with the previous dashboard, and navigation instructions.

Use the OTT Streaming Analytics Dashboard to filter, compare, and explore your data. Whether you’re tracking performance, audience behavior, or revenue, the dashboard gives you the tools to make informed decisions quickly.