Publishing to social is a way for ZenVideo members to share their videos directly on social platforms (Facebook Pages, YouTube, Twitter, LinkedIn Company Pages, Shopify Product Pages, and TikTok ads) from the Library in one easy step.
Publishing to social platforms is different from sharing the link on those platforms, in that the video is uploaded as a native video, making the experience seamless for your viewers. Since different audiences exist on different platforms, this feature will make it easier for you to track how your video is performing on many of these platforms right from a dashboard in your ZenVideo account.
See relevant restrictions and requirements for publishing to social media here.
In this article:
How to publish your videos to social
Follow this guide to start publishing your videos to social media:
- Log in to your ZenVideo account, then go to your Library.
- Once there, select the video you want to share to a social platform.
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Select the downward arrow beside the Share button in the upper right corner of the video settings page and then select Publish > Publish to social.
- A new modal will open with your connected accounts. If you haven’t connected your social accounts to ZenVideo, you’ll need to connect each platform you want to use. Select the Connect button to go to your account settings.
- Select the social account you want to use, and then follow the directions to authorize ZenVideo to publish your videos.
Once you’re connected, you’ll be able to publish videos directly to Facebook Pages, YouTube, Twitter, LinkedIn Company Pages, and Shopify Product Pages as native videos, while keeping track of their statistics (views, engagements, and shares) from ZenVideo. This enables you to see how your videos perform on each platform. You’ll be able to edit your privacy settings in the publish to the social module, which means that you’ll always have control over where your posts are shared.
Analytics
After you’ve published a video to social, you can navigate to Analytics on the right side of the video page to see how it’s performing.
You’ll be able to check on the following aspects under Engagement:
- Views (i.e., how many people saw your video and watched it)
- Likes (i.e., how many people clicked the "Like" button on the social platform)
- Comments (i.e., the number of comments left on your video on the social platform)
Please note that on Facebook, analytics will only reflect if the video was shared to a page, rather than to someone’s timeline.
Our Library won’t show analytics for videos shared on Twitter, or Shopify, unfortunately. You’ll be able to see specific engagement analytics on Twitter’s side, however, which will include retweets and likes but not video analytics.
Why publish on social?
Video plays a large role in the way people consume content on social media — wherever you turn, across platforms, people are watching videos. As a video creator, there are many reasons you might want to incorporate publishing to social platforms directly from ZenVideo into your workflow.
First, each social platform is different — it has different audiences and people interacting with video in different ways — so in many cases, it is best practice to publish different video cuts optimized for each platform. This has the added benefit of allowing you to track the performance of each version in its intended environment over time. Publishing to social can also be a way for you or your team to showcase a teaser or trailer for a longer-form video that lives on ZenVideo.
And finally, it can also help you make platform-specific decisions about your marketing strategy.
In addition, there are benefits to publishing videos “natively” to each platform — that is, videos uploaded directly to the platform rather than linked to or embedded. For example, Facebook tends to favor videos that are uploaded natively to its platform due to algorithms in place. Features like auto-play for native videos also help with increased view rates and overall engagement.
Replacing or deleting videos
Deleting a video on ZenVideo will not remove it from any platforms you’ve already published to. If you need to delete a video, you'll need to remove it from each social platform individually.
Similarly, replacing a video on ZenVideo will not remove it from other platforms. If you've replaced a video, you'll need to republish it to any social platform.
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