Best practices for social media on ZenVideo OTT

This article discusses the best practices for your social media.

In this article

• Link to social channels on your site
• Experiment with smaller social ads

Link to social channels on your site

Make sure your social media channels are visible on your site. It’s a great way to stay connected to a wide audience, and it makes it even simpler for anyone to spread the word. We've even streamlined this process in the ZenVideo OTT Admin: Just connect your Twitter and Facebook accounts on the  Settings page. If you’re using a ZenVideo OTT theme, linking your social accounts will automatically populate the buttons on your site. And when fans use the Twitter share button to tweet about your video, your handle will already be in there! 

💡Tip: We’ve seen that publishers who connect both their Facebook and Twitter account on ZenVideo OTT average a consistently better sales conversion rate (2.3%), compared to the sites that don't (1.5%).

Experiment with smaller social ads

Gone are the days when you had to spend hundreds of thousands of dollars just to get noticed — social media platforms like Facebook and Twitter allow anyone to put a little bit of money into advertising. More importantly, they let you target ads very specifically to your audience. Promoting a tweet is a great way to gain awareness, and using  Lookalike Targeting with Facebook can put your ad in front of people similar to your current audience. For example, the documentary Small Is Beautiful leveraged its audience to target a larger group on Facebook and attract sales from new fans. 💡Tip: In general, we’ve seen social advertising combined with a deep discount create up to a 20% return on investment.