Best practices with trailers for ZenVideo OTT

This article discussed the best practices with trailers.

In this article

• Make a trailer and make it visible

• Including a trailer in your subscription product

Make a trailer and make it visible

Seems like a no-brainer, but we’ve seen a lot of projects that miss this opportunity.  Make a trailer — or any kind of video teaser — and make it easy to find and click on your site! Titles on ZenVideo OTT that have a trailer linked to their content and prominently displayed convert about 30% better than those that don’t. 

You could cut together a traditional trailer-format video of clips, or you could simply try offering the first 10 minutes of your video free. In some ways, it’s much more descriptive of your content and more likely to draw your audience in.

Including a trailer in your subscription product

You can upload a trailer. Trailers automatically get tied into your ZenVideo OTT theme and work on your ZenVideo OTT site homepage, as well as in the video embed.