About video SEO on ZenVideo

Some SEO features require a Business, Premium, Standard, Advanced, or Enterprise membership. See our pricing page for more information and to upgrade.

In this article:

• What is video SEO?
• Video SEO features on ZenVideo
• Video title and description
• Embedded video best practices
• SEO for showcases

What is video SEO?

Video search engine optimization (SEO) helps your video appear in search engine results pages, like Google, for relevant keyword searches.

ZenVideo provides a range of features that can enhance the discoverability of your videos. These capabilities may help you increase organic traffic to your video page or the website where your video is embedded.

Without effective video SEO, the only way for new viewers to find your videos would be through a direct link. Using video SEO, Google can better index your public videos so that they show up in search results. You can also share or publish your videos to social media, which could signal to search engines that your video is valuable, further enhancing its discoverability on search results pages.

Video SEO features on ZenVideo

Video title and description

Videos need relevant titles and descriptions for viewers and search engines like Google to understand their content. Updating your video title and description is essential if you want your public video to appear in relevant web searches.

Here is some guidance to optimize your video details for SEO:

• The video title should accurately reflect the content and incorporate relevant keywords that potential viewers may use in their search queries. 
• The video description should be a concise one—or two-paragraph summary that outlines key topics, people, and places in the video. You may repeat the keywords used in the video’s title.
• You can utilize ZenVideo AI tools to write keyword-rich video titles and descriptions. 

See also: How do I ensure my ZenVideo profile or videos display on third-party search engines?  

Chapters

Adding chapters to your videos makes them eligible for Google's Key Moments feature. This feature displays specific video sections in search results, improving visibility and user engagement.

You can use ZenVideo AI to generate video chapters. Refer to How do I use ZenVideo AI to generate chapters for my video? for instructions. 

Transcript

Video transcripts provide additional textual context for search engines. To learn how to upload a transcript, see How to add captions or subtitles to your video. 

You may use ZenVideo’s AI script generator to craft your video transcript when recording a video. All paid ZenVideo accounts have auto-generated captions for every video that is uploaded.

Thumbnail

Upload a compelling video thumbnail that aligns with your title and represents your video’s content. An attractive video thumbnail can help attract clicks and drive engagement from Google to your video page or web page. Full instructions are outlined at: How do I change the thumbnail image for my video? 

⚠️Note: At a minimum, 80% of the image must have an alpha (transparency) level above 250. Google does not permit transparent thumbnails for video indexing. For further details, refer to Google Support at URL Inspection Tool: Video Indexing.

VideoObject Schema

ZenVideo automatically generates and inserts VideoObject Schema to add context for search engines about your video content. VideoObject Schema reiterates simple details about videos like their title, description, thumbnail, and length, which search engines then use to show relevant results.

Additional details about VideoObject Schema, can be found on this chart from Schema.org. 

Embedded video best practices

If you are embedding a ZenVideo video on your site, embed the video prominently near the top of the web page above the fold in your browser window. See also: How can I ensure search engines index the video embedded on my site?

Set your embedded video as Unlisted on ZenVideo so that search engines will link to your web page with your embedded video (rather than the video page on vimeo.com).

SEO for showcases

Visit this article to learn how to use SEO for your showcases on ZenVideo: Search Engine Optimization (SEO) with showcases.