Search Engine Optimization (SEO) with showcases

This feature requires a Business, Premium, Standard, Advanced, or Enterprise membership.

ZenVideo members can use ZenVideo's SEO tool to help their showcases get discovered by new audiences online. If you opt in, Google will be able to index your public showcases, and they will become discoverable via search queries and gain a wider viewership. Without SEO, the only way for new viewers to find your videos is via a direct link.

⚠️Note: If you are a Basic, Free, Plus, Pro, or Starter member, you can preview this tool when working on your Showcase. However, you must upgrade to at least Business or Standard to use it. 

In this article: 

• What is search engine optimization?
• Get started with SEO
• Showcase privacy settings

What is search engine optimization?

Search engine optimization, commonly referred to as SEO, is the process of optimizing your website to get organic traffic from search engines (Google, Yahoo, Bing, etc). By making small changes to your website’s appearance and content, you can make it more attractive to search engines, which causes your site to gain higher placement in search results. SEO also means that search engines deliver high-quality results that are relevant to what searchers are looking for.

By improving your SEO, you will expand your visibility online, helping you reach and engage with a wider audience. You can read more about search engine optimization here. 

Get started with SEO

To set up the SEO feature for a showcase, follow these steps: 

1. Open your showcase and then navigate to settings by selecting the gear icon to the left.
2. Select SEO to open SEO settings within the panel.
   
3. Start customizing your showcase’s metadata. By adding an SEO title and meta description, you can edit how your showcase appears in a Google search.
   ⚠️Note: If you decide not to customize your Showcase’s title or description, Google will show the default title and description.
4. Be sure to add keywords describing the content of your collection. Google uses that information to determine which content is relevant to a particular search query and how the page should rank in searches for a particular term. Essentially, that’s what gives a web page its search ranking.
5. Select Appearance to customize the visual elements of your showcase.
   ⚠️Note: At a minimum, 80% of the Featured Content thumbnail image must have an alpha (transparency) level above 250. Google does not permit transparent thumbnails for video indexing. For further details, refer to Google Support at URL Inspection Tool: Video Indexing.

Showcase privacy settings

Search engine optimization is only available for Showcases with the privacy setting Anyone, i.e., public showcases. This is because Google cannot index private or hidden Showcases. Any private videos you’ve added to your public showcase, including Stock clips, will only be viewable by you, the account holder. Additionally, users currently in Private Mode cannot utilize this feature.