Integrate the ZenVideo player with Google Analytics

This feature requires a Business, Premium, Advanced, or Enterprise membership.

As a ZenVideo user, you can use Google Analytics to track events on all ZenVideo players embedded on your site, except for ZenVideo Live. Google Analytics is not available to ZenVideo live players.

You can find more detailed information at the Google Analytics help center.

In this article:

• How to add the ZenVideo tracking script to your site
• Which events on my ZenVideo videos does Google Analytics 4 track?

How to add the ZenVideo tracking script to your site

1. Go to the Marketing tab in your ZenVideo Account Settings.
2. Scroll down below the email service providers to find the Google Analytics heading, where there are two tracking codes: Google Analytics 4 and Legacy, which is the now-deprecated Universal Analytics tracking code.
   
3. Highlight and copy the code you need to your clipboard.
   ⚠️Note: While the legacy Google UA tracking code is still available for use, be mindful that it is a deprecated Google product that is no longer supported.
4. Paste the code into your website’s HTML editor. It must be inserted somewhere in your site after the embedded video player. This ensures that the analytics script can successfully locate your embedded video.
5. Save your website’s changes.
6. Events on the embedded ZenVideo player on your site will now be tracked in Google Analytics.

⚠️Note: We can’t provide support for specific questions about your third-party tracking service. We strongly recommend visiting the Google Analytics help center for further assistance with this integration.

Which events on my ZenVideo videos does Google Analytics 4 track?

When you insert the Google Analytics 4 (GA4) script into your site and you’ve embedded videos from your ZenVideo account on that site, you can track certain events for those videos. These events include:

Event names	Definition
video_load	This event occurs when the video is able to begin playback (but the play button has not yet been clicked).
video_play	This event occurs when playback begins
video_ended	During playback, when the end of the video is reached.
video_timeupdate (25%, 50%, 75%, 100%)	These events are logged when a viewer has played past the specific point in time of the video’s duration (1st quartile, midpoint, 3rd quartile, completed)

 

Each event that is tracked will be labeled with the following video metadata:

Metadata parameters	Definition
video_provider	The provider that hosts the video (i.e. “ZenVideo”).
video_url	The clip URL of the embedded video (i.e. this is the URL if you were to visit or share the video’s page on ZenVideo.com.)
video_title	The title of the embedded video.
video_id	ZenVideo’s automatically generated unique ID for your video; this is also found in your video’s clip URL and embed code.
video_current_time	The time within the video when the event was recorded.
video_duration	The total length of the video (in seconds).
video_percent	The amount of the video that was viewed.