When reviewing your interactive analytics, the benchmarks you measure against may vary depending on the type of video. Below are some general recommendations to look for to help give you some guidance on how engaged viewers were with your interactive videos.
Overlay time (seconds)
Per the IAB, the industry norm for dwell time on an overlay is 14.8 seconds. Based on this, we suggest the following benchmarks for success:
- 0-15 seconds - Fair
- 16-29 second - Good
- 30-50 seconds - Very good
- 50 seconds and above - Exceptional
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