How to view venue event level analytics and attendee activity

Creating a venue requires an Enterprise account with the Events add-on.

Event-level Analytics help you gain valuable insights into your Venues events by helping you measure performance, understand your audience, and optimize content. The dashboard only shows data from July 2024 onwards. Data before July 2024 is not available on the dashboard.

In this article:

• Access the analytics dashboard
• Change the Date and Time for analytics
• Venues Space/s for dashboard
• Reach section
• Graphs in the dashboard
• Engagement data
• Widgets data
• Audience data
• Top regions map
• Top sources
• Top devices

Access the analytics dashboard

The Analytics panel will show you the event analytics which covers:

• The total number of registrations the event has
• The total number of attendees
• The percentage of turnout (i.e. how many registrants attended the event)
• Peak attendance (i.e. the highest number of concurrent attendees the event had)
• Average time attendees spent within the venue

To access the Analytics dashboard:

1. From the Venues entry page or from within Venues click on Settings from the top navigation bar
2. Select Analytics

Change the Date and Time for analytics

To change the Date and Time for analytics

1.  Click on the Date & Time field
2. You can select a specific Date & Time or select from the 3 available presets.

• Select a date from the calendar
• Select a time from the dropdown or manually enter the desired time
• Select a timezone
• You can report up to 24 hour range

3. Click on Apply.

Venues Space/s for dashboard

The dashboard can show analytics for all the spaces within a venue or a specific space. To select Venues Space/s for the dashboard In the space selector, you can choose the space from the drop-down.

Reach section

This helps understand the size and composition of your audience with metrics like:

• Total registrants and attendees
  • Total registrants = Lifetime Registrants: This number represents the number of people who have registered at this venue since it opened.

  • Total attendees (Dashboard Range): This number shows the total number of people who attended events at this venue within the specific time frame selected on the dashboard.

• Peak attendance
• Attendance rate

Graphs in the dashboard

You can expand/collapse the graphs in the dashboard, and access granular data by hovering over the graph. The triangle icon in the graph is Peak data.

Engagement data

This helps gauge how actively your audience is participating and tracking metrics like:

• Total and average time attended
• Interactions with engagement tools (reactions, chat, raise hand)
• Engagement rate
• Interactions per attendee

 Hover over the expanded graph to gain access to granular data

Widgets data

This helps you see how attendees are interacting with interactive elements by tracking metrics like:

• Q&A participation
• Poll responses

To export data the data:

1. Click on the Export icon to export CSV reports of Q&A or Polls Data.

2. Select a specific space where you hosted the Q&A and Polling sessions.
3. Select Download to download CSV export.
   
   

Audience Data

This helps you learn about the demographics and behavior of your attendees by tracking metrics like:

• Geographic location
• Source URL
• Device types

Top regions map

This visualizes where your attendees are from around the world. You can interact with:

• The map
• Color-coded legend
• Countries listed

Top sources

See how attendees discovered your event, such as through direct links or embedded websites.

Top devices

This helps you understand what types of devices (desktop, mobile, etc.) your audience is using to access your event.